John BoydUS Air Force briefings, 1970s–80s
Observe, Orient, Decide, Act — competitive advantage goes to whoever cycles through the loop faster and with better orientation, operating inside the opponent's decision cycle.
Chet RichardsCertain to Win, 2004
Applied to business: agility is tempo plus harmony — organisations with shared orientation decide faster than rivals can react.
The EclipseFrontiers® LensSpeed of learning beats size of plan.