Peter DruckerThe Practice of Management, 1954
A system where managers and employees jointly set clear objectives cascaded from organisational goals, then measure performance against those agreed objectives rather than against activity.
George OdiorneManagement by Objectives, 1965
A process where superior and subordinate jointly identify common goals, define each person's areas of responsibility in terms of expected results, and use these as guides for operating and assessing contribution.
The EclipseFrontiers® LensObjectives are contracts with the future — write them like they matter.