Mehrdad Baghai, Stephen Coley & David WhiteThe Alchemy of Growth, 1999
Manage three horizons concurrently — defend and extend the core (H1), build emerging businesses (H2), and seed future options (H3) — because pipelines of growth need staggered maturity.
Steve BlankHBR, 2019
A modern caution: in fast markets, horizons are no longer time-based — disruptors execute 'H3' ideas at H1 speed, so the framework must be about type of innovation, not distance in years.
The EclipseFrontiers® LensToday's core was yesterday's experiment. Keep planting.