Albert Humphrey / Stanford traditionSRI research, 1960s
A structured appraisal of internal Strengths and Weaknesses against external Opportunities and Threats to inform strategic choices.
Kenneth AndrewsThe Concept of Corporate Strategy, 1971
Strategy formulation is matching internal competence with external opportunity while acknowledging weaknesses and threats — the fit model behind SWOT.
The EclipseFrontiers® LensSWOT is a mirror, not a map. Don't stop at the reflection.