Michael PorterWhat Is Strategy?, HBR 1996
Strategy is the creation of a unique and valuable position involving a different set of activities — the essence being choosing what not to do; operational effectiveness is not strategy.
Henry MintzbergThe Rise and Fall of Strategic Planning, 1994
Strategy is a pattern in a stream of decisions — realised strategy emerges from both deliberate plans and unplanned adaptation.
Richard RumeltGood Strategy Bad Strategy, 2011
Good strategy is a kernel: a diagnosis of the challenge, a guiding policy, and coherent actions — not goals, vision statements or wishful thinking.
A.G. Lafley & Roger MartinPlaying to Win, 2013
Strategy is an integrated set of choices: winning aspiration, where to play, how to win, capabilities required, and management systems.
The EclipseFrontiers® LensStrategy is subtraction. Everything else is ambition.