Don Peppers & Martha RogersThe One to One Future, 1993
Treat different customers differently — using dialogue and memory of each relationship to tailor offerings, building share of customer rather than share of market.
McKinsey & CompanyNext in Personalization, 2021
Personalisation leaders grow faster because customers now expect relevance as a baseline — tailored interactions drive measurable revenue lift.
The EclipseFrontiers® LensPersonalisation is memory turned into respect.