Daniel KahnemanThinking, Fast and Slow, 2011
People judge experiences largely by the most intense moment and the final moment, not the average — the remembering self, not the experiencing self, makes future decisions.
Chip & Dan HeathThe Power of Moments, 2017
Design defining moments deliberately — elevation, insight, pride and connection — because experiences are remembered in peaks, pits and transitions.
The EclipseFrontiers® LensEngineer the peak. Choreograph the ending. The middle forgives.