Henry Mintzberg & James WatersStrategic Management Journal, 1985
Realised strategy combines deliberate intentions with patterns that emerge from action — strategies form as well as get formulated.
Rita McGrath & Ian MacMillanDiscovery-Driven Planning, HBR 1995
In uncertainty, plan to learn: convert assumptions into checkpoints and let the strategy be discovered at lowest possible cost.
The EclipseFrontiers® LensStrategy is written in the field and edited in the boardroom.