Katherine Lemon & Peter VerhoefJournal of Marketing, 2016
The customer's total experience across pre-purchase, purchase and post-purchase stages — a dynamic, iterative process spanning many touchpoints over time.
McKinsey & CompanyThe Consumer Decision Journey, 2009
Buying is a circular journey — consider, evaluate, buy, enjoy, advocate, bond — replacing the traditional linear funnel.
The EclipseFrontiers® LensCustomers don't experience departments. They experience one journey.