Bruce HendersonBoston Consulting Group, 1970
Plot businesses by market growth and relative share — stars, cash cows, question marks and dogs — and manage the portfolio's cash flows accordingly.
BCG (Reeves et al.)BCG retrospective, 2014
The matrix still works when applied dynamically: in faster markets, the value lies in how quickly companies move units between quadrants, not the snapshot.
The EclipseFrontiers® LensPortfolios are gardens. Feed, prune, and know the difference.