Customer Success · The Frontier Lexicon

Time to Value (TTV)

Lexicon / Customer Success / Time to Value (TTV)
Lincoln MurphySixteen Ventures

The time it takes a customer to reach their first meaningful value milestone; shortening TTV compounds retention because success experienced early anchors the relationship.

Wes BushProduct-Led Growth, 2019

The gap between signup and the 'aha' moment; product-led companies win by ruthlessly collapsing this gap.

The EclipseFrontiers® LensValue delayed is trust decayed.
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Customer SuccessChurnNet Revenue Retention (NRR)Customer Health ScoreCustomer OnboardingCustomer Lifetime Value (CLV)Expansion RevenueQuarterly Business Review (QBR)

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