Product Adoption

Adoption spreads through a population in stages — innovators, early adopters, early and late majority, laggards — driven by relative advantage, compatibility, simplicity, trialability and observability.

Between early adopters and the mainstream lies a chasm; crossing it requires targeting a beachhead niche with a whole product.

In product-led companies, adoption is the revenue engine: usage depth and breadth inside accounts predicts expansion better than any sales signal.