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North Star Metric

Lexicon / Business Visibility / North Star Metric
Sean EllisGrowth hacking canon

The single metric that best captures the core value delivered to customers — aligning growth efforts across teams on value delivered, not activity generated.

Amplitude (John Cutler)North Star Playbook, 2019

A north star pairs one leading-indicator metric with the input metrics teams can actually move — a causal tree, not a lone number.

The EclipseFrontiers® LensOne star to steer by. A constellation to row by.
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Business Intelligence (BI)Key Performance Indicator (KPI)DashboardSingle Source of TruthOKRs (Objectives & Key Results)Data GovernanceReal-Time VisibilityObservability

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