Customer Success · The Frontier Lexicon

Gross Revenue Retention (GRR)

Lexicon / Customer Success / Gross Revenue Retention (GRR)
SaaS metrics canon (Skok, Bessemer)SaaS benchmarking practice

Recurring revenue retained from an existing cohort excluding any expansion — capped at 100%, it isolates pure retention strength from upsell performance.

Dave KelloggKellblog

GRR is the leakage metric: it answers how well you keep what you sold, while NRR answers how well you grow it — boards should see both.

The EclipseFrontiers® LensNRR is the highlight reel. GRR is the defence tape.
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Related in Customer Success

Customer SuccessChurnNet Revenue Retention (NRR)Customer Health ScoreCustomer OnboardingTime to Value (TTV)Customer Lifetime Value (CLV)Expansion Revenue

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