Fred ReichheldThe Ultimate Question, 2006
Advocates are promoters — customers whose loyalty makes them recruiters, fuelling growth economics no advertising budget can match.
Bill LeeThe Hidden Wealth of Customers, 2012
Customers who advocate, references and communities are a firm's most underleveraged asset — buyer trust has shifted from companies to peers.
The EclipseFrontiers® LensYour best sales team doesn't work for you. Earn them anyway.